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SMN Structures Exclusive Licensing Agreement For Andretti Yamati Branded Scooters


Bloomfield Hills, MI (February 1, 2008)– Sports Management Network, Inc. (SMN) announced today that the firm has structured an exclusive licensing agreement with Power Sports Factory (PSF) (an importer and distributor for several Chinese motorcycles and scooter manufacturers) on behalf of the Andretti family. Through the agreement, PSF will utilize the name "Andretti" in the branding and sale of a Yamati line of scooters.


The name, image and likeness of Mario Andretti will be used prominently in advertising the Andretti Yamati line of scooters. Additionally, Mario will participate in select press events including a press conference to introduce the Andretti Yamati line.

 

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