SPONSORSHIP ACQUISITION

SMN represents premier properties in a sponsorship acquisition capacity. SMN’s role is to ultimately deliver new revenue to its clients through commercial sponsorships.

SMN’s experienced staff provides services in all phases of the sales process:

  • Developing a sales strategy around available inventory to maximize revenue
  • Positioning the property in the marketplace
  • Creating sales materials to highlight to the property’s assets and benefits
  • Conducting extensive market research of both the competitive landscape and sponsorship prospects
  • Instituting a formalized reporting process
  • Executing the sales strategy, including presenting highly customized, solutions-based concepts to prospects that leverage the property’s assets
  • Contract negotiation, structuring, drafting and review

CASE STUDY: TEAM PENSKE

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For a number of years, SMN has served in a sponsorship acquisition capacity for Team Penske – – a gold standard in motorsports and one of the most successful teams in all of sports. SMN works on an intimate basis with the executive leadership of Penske Corporation and Team Penske to cultivate new corporate relationships. SMN’s efforts for and with the Penske organization have resulted in securing tens of millions of dollars in new sponsorship revenue. Some of these partnerships include:

OUR SUCCESS

Throughout its history, SMN has established a track record of consistently securing new corporate relationships for its clients. A sampling of sponsors SMN has delivered to its clients is below: