SMN’s sponsorship consulting division focuses exclusively on working with corporations and/or their agencies concerning sports and entertainment sponsorship opportunities and maximizing value and return on investment from these sponsorships.

SMN makes its contacts, knowledge, experience, vast research network, and relationships available as a resource to clients interested in learning more about how sports and entertainment sponsorships can drive business results and achieve marketing objectives. In doing so, SMN reduces its clients’ internal overhead expenses and serves as a cost-effective service provider.

The services SMN provides are applicable to companies actively participating in sports and entertainment as well as to those considering an involvement.


  • Analysis of competitor involvement / programs
  • Develop and structure tactical sponsorships to support marketing and business strategies
  • Evaluation of sponsorship proposals
  • Incorporate business-to-business elements
  • Knowledge of available opportunities and competitive pricing
  • Review of current sponsorship portfolio (including ROI)
  • Structure and draft sponsorship agreements with proper contractual and insurance protection


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SMN’s consulting division was retained by Campbell Ewald, the agency of record for the US Navy. Specifically, SMN was assigned with helping Campbell Ewald uncover and secure the best sponsorship opportunity available for the US Navy within NASCAR. To do so, SMN provided the following services:

  • Established a clear understanding of the Navy’s ¬†sponsorship objectives
  • Developed an RFP around these objectives
  • Managed the RFP process with NASCAR teams on behalf of Campbell Ewald and the Navy
  • Scored and ultimately ranked team submissions
  • Conducted meetings with leading candidates
  • Leveraged SMN’s vast industry knowledge and experience throughout the process
  • Together with Campbell Ewald and the Navy, ultimately selected a team for the Navy’s sponsorship
  • Negotiated, structured, and drafted the sponsorship agreement
  • Properly positioned Campbell Ewald for the on-going management and activation of the sponsorship